Steve Jobs, founder of Apple said that “often people do not know what
they want until you show it “, but it seems that in Cupertino not just
given the key to the iPhone back to the path that turned the company in a
rocket bag and a faith for its customers. IDC confirms a recent report
what we already suspected. iPhone sales will fall for a whole year for
the first time in its history. Specifically, the consultant says that
“all signs indicate that 2017 will be the first year that this situation
arises .”
It is a momentous event for the company, since the sale of the iPhone
accounts for 60% of revenues, a figure that exceeds 75% if the entire
ecosystem that accompanies the terminal (music in iTunes, applications,
accessories added, etc.), which gives an idea of the importance to Apple
recover the standards of his model.
In late October last year the company showed revenues of more than
46,800 million dollars and a profit of 9,000 million dollars, the
revenues 51,500 million and 11,000 million profit for the same period
last year. And this decline large part of the blame had the iPhone ,
since in the same quarter of 2015 48.000 units were sold against the
45,500 in the same period of 2016.
China Mobile, one of the problems
For analysts the reason for this
decrease is, on the one hand, the fact that the market for mobile
telephony is increasingly mature and, on the other, at the entrance of
many more actors to a market in which Apple campaba almost alone. The
American company was until recently almost the only too focused on
making high – end devices . Now , however , teach Chinese as Meizu and
Xiaomi, to name two examples, manufacture terminal able to compete in
performance with the iPhone but at a price much more content . Another
reason is, according to industry sources, quite simply that all products
marketing touch your roof, if it could be the iPhone.
That skinny dog flea everything is back is an aphorism that, in this
case, can not be applied to Apple. In fact it is paradoxically its main
competitor who has breathed him a small oxygen tank. The withdrawal
Samsung Galaxy Note 7 Direct -rival 7- iPhone due to battery problems
reported by many users, could allow Apple to gain some time to reverse a
situation that seems historic. And since 2007, when it introduced the
first iPhone, the Californian firm had never been a full year of decline
in sales of this terminal.
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